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Lincoln Mark IV & V

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Originally Published: 2/21/2003
Roger Fry


LINCOLN MARK IV (production years 1972 to 1976)

LINCOLN MARK V (production years 1977 to 1979)

Following four years of unprecedented success in the prestige vehicle field with the Mark III, Lincoln announced an “all new personal luxury car” for 1972, the MARK IV.

The MARK IV was a real success with a model year record output of 48,591.

Several cosmetic as well as mechanical changes occurred over the next few years – none more extensive that the 1976 introduction of the Designer series, comprised of four special models with styling touches that were identified with four leading fashion designers: Bill Blass, Cartier, deGivenchy and Pucci., it was the right idea at the right time as model year sales hit an all time high.

It is interesting that several years later the model year production for the MARK IV series doesn’t seem to matter much and with minor added value of the designer series they all seem to fall within the following ranges:

Excellent: a very low actual mileage vehicle ( less than 10,000 miles) in showroom like condition : $7500 - $10,000 The lower the miles – the higher the price.
Very Good: A car that from 15 feet away only very minor flaws would be visible and still has actual miles at less than 50,000: $3500 - $5500
Good: This vehicle may have minor visible flaws but actual miles may approach 100,000: $2000 - $3000.
Note: This 5 year series of MARK IV’s remain collectable however as evidenced by the above, only very low actual miles vehicles remain in the very desirable category.

The MARK V series – 1977–1979, falls right in line with the earlier series with the exception of the 1978 “ultra-prestigious Diamond Jubilee Edition” which commemorated Ford Motor Company’s 75th Anniversary. These models with very low miles and in excellent condition will continue to be a valued collector vehicle with prices in excess of $10,000 and in the lower condition category they command $1000 more than their counterparts.

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